Website Planning Document

Target Audience

This website will target individuals ages 16 and older.

Personas

Here are a couple of fictitious people the website will be attempting to attract.

John Dorian

Nice man giving a thumbs up
  • Occupation: Amazon Warehouse employee.

  • Demographic and Education: 18 year old male living in Los Angeles, California. High school graduate.

  • Goals and Motivation For Using the Site:

    Learn the weather forecasts for his alma mater's high school football game. He is trying to decide how to dress while in attendance.
  • Social: A mostly introverted individual. He enjoys to attend local sporting events with high school friends.

  • Technology: Visiing this webiste on his mobile IOS device.

  • Quote: "I enjoy long walks on the beach."

Jane Dorian

Nice woman giving thumbs up
  • Occupation: Stay at home mother of 3.

  • Demographic and Education: 34 year old woman from Topeka, Kansas. Bachelor's Degree in Science (BS).

  • Goals and Motivation For Using the Site: Find good weather for a family hiking activity.

  • Social:

    Spends a lot of time with her church group.
  • Technology: Viewing this webpage on a Windows desktop computer.

  • Quote: "Family means everything to me. If there is anything I can do to protect my family from harm, you'd better bet I'd do it."